Hello, my name is Saige! Nice to meet you.
I am a 22-year-old Marketing Communications Specialist with special interests in digital marketing, communications, and supporting my employer's vision. I have professional experience in social media marketing (paid and organic), communications (social media, email, press releases, copywriting, etc.), project management, business administration, promotions, recruitment and more.
As of April 2021, I am a graduate of the Advertising and Marketing Communications Management advanced diploma program at St. Lawerence College (Kingston, ON) and currently, work as a Communications Officer for Queen's University's Office of Advancement and where I have assisted and led multiple communications campaigns or portion of campaigns including Queen's Homecoming.
During my career, I have worked for St. Lawrence College, originally as a Student Recruiter, where it was my job to aid prospective students and turn prospective students into future attendees, and recently completed my final work contract as the Social Media and Communications Assistant for the college's marketing department. My duties included the management of the college's official social media accounts, driving engagement, retention, conversion, audience growth, community management, and overall inbox management and student communication for tri-campus. I led all organic marketing initiatives and aided in paid campaign planning, development, and execution.
In early 2021, I completed a 6-week internship at Empire Life with their Communication Services department where I utilized my social media management and content development expertise to guide the department through social media strategy redevelopment and investments. I aided the department with planning and maintaining their editorial calendar, content creation (social and web), copywriting (social media, blogging, etc.) collecting and analyzing data, competitive research, benchmarking, and keeping up to date on platform best practices to help optimize their various social media channels.
In 2020, I completed a 2-month work placement with The City of Kingston - Cultural Services Department. I have also taken on small independent Digital Marketing Consultant contracts with local businesses to aid with their social media marketing, content creation, and digital marketing strategy.
I also have taken on and continue to take on a variety of freelance clients.