business plans, Case studies & reports 

Throughout my studies at St. Lawrence College in the Advertising and Marketing Communications Management program I have worked on and created many business plans, reports and case studies on brands and marketing strategies. Below are a few examples of my quality of work, and analyzing skill sets.

SC DESIGNS - SUMMER BUSINESS PLAN

In my Business Management & Entrepreneurship course (in the AMC program)  we were tasked with creating a mock Summer business and developing a business plan for said business. I decided to create the mock business idea of 'SC Designs' were I would offer freelance services focusing on content creation, digital and social media marketing management, copywriting services and marketing coordinator assistance. These services are based off of my personal interest. The plan includes services offered, timelines, finances, marketing plan and mock up designs. 

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The images to the left are examples of mockup flyers created for the ficticious Summer business.

VARSITY COMMUNITIES - DIRECT MARKETING PLAN

In my Direct and Interactive Marketing course (in the AMC program)  we were tasked with creating a direct marketing plan for our class client, Varsity Communities. Varsity Communities is a local Kingston, ON housing company for post-secondary students. They rent out homes, apartments and flats. They were our client in our Direct & Interactive Marketing course in the AMC program. We developed them a direct marketing plan in teams that reflected their current needs, future goals and primary target audience. 

The presentation to the right is a quick visual breakdown of the plan.

UBU SKILLS - MARKET RESEARCH REPORT

In my Market Research and Analytics course (in the AMC program)  we were tasked with creating a market research report for our class clients. My team was assigned UBU Skills, a local Kingston, ON public speaking coach company targeting anxious and shy women in the business and legal fields of work. Our market research plan explored their target audience choice, branding, advertising efforts, and much more. 

The presentation to the left is a quick visual breakdown of the report.

the jungle ygk - advertising plan

During my first year of the AMC program in my Advertising Strategy & Advertising Creative Development courses we were tasked with creating an advertising plan for our class client, The Jungle YGK. The Jungle YGK is a local plant boutique in Kingston, ON. We developed brand new advertising plans and content for them in small teams. This is a simple visual break down of our marketing plan. 

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The presentation to the right is a quick visual breakdown of the report.

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