COMMUNICATION services

I've worked closely alongside the Communications team at St. Lawrence College in my Social Media and Communications Assistant position, amplifying important messages external communication messages from the Communications team to the student population and SLC communities.

 

In April 2021, I completed a six-week internship with the Communications Services department at Empire Life. I developed proposals for digital marketing communication initiatives that were approved and implemented before the conclusion of my internship. I practiced internal communications whilst liaising with internal departments and staff, and through regular article planning, creation, and execution for nationwide team nurturing. Internal content creation included the generation of articles (blogs) for internal team members on the company's intranet. Additionally, I assisted in the planning of their centennial anniversary and EDI initiative development.

Throughout my studies at St. Lawrence College in the Advertising and Marketing Communications Management program, I worked on and hardening my communications skills and planning. In 3rd year, I took a Public Relations course focused on corporate communications, communications planning with workshops on topics such as crisis communications. 

COMMUNICATIONS PLANNING

In my 3rd year MCOM36 - Public Relations course we were tasked, in teams, to develop full marketing communications campaign plans for an organization or cause of our choice and outline how we would deliver their big message or messaging to their desired target market.

My team decided to focus our campaign around our local health unit, KFL&A Public Health, and specifically focus our messaging and plan on educating local youth on the dangers and long-lasting health impacts of vaping.

 

I acted as our team's Project Manager and Strategist. As part of this project my team members and I developed a KFL&A Public Health campaign plan, branding style guide and an in-person event outline for the target audience. 

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Campaign Plan

Event Outline

common COMMUNICATIONs pieces

Below are a few common communication pieces of work that a Communications Coordinator may work on every day including news releases, email pitches for stories, and the occasional crisis communications management statement that may be required to be put out to the public. Additionally, there is a internal article I wrote for Empire Life's intranet service, detailing my placement experience. 

News Release
News Release

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News Release-page-002

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News Release
News Release

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News Release

Email Story Pitch
Email Story Pitch

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Email Story Pitch
Email Story Pitch

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Email Story Pitch

Crisis Management Statement
Crisis Management Statement

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Crisis Management Statement
Crisis Management Statement

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Crisis Management Statement

Intranet Article - Page 1
Intranet Article - Page 1

Saige Clark's intranet internal communications article. 1/3.

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Intranet Article - Page 2
Intranet Article - Page 2

Saige Clark's intranet internal communications article. 2/3.

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Intranet Article - Page 3
Intranet Article - Page 3

Saige Clark's intranet internal communications article. 3/3.

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Intranet Article - Page 1
Intranet Article - Page 1

Saige Clark's intranet internal communications article. 1/3.

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Internal Article (Intranet)

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