WEB & SEO Marketing services

Throughout my studies at St. Lawrence College in the Advertising and Marketing Communications Management program, I have worked on and harden my web marketing and SEO (search engine optimization) skills. Part of the third-year curriculum includes an Interactive Web Marketing course. The focus of the course was digital marketing strategy targeted through search-based marketing tactics and conversion site development. 

Additionally, I have taken on freelance clients to work on web development projects for small business websites using tools such as Wix, WordPress, Squarespace, etc.  Tasks include web page creation, user experience design, copywriting, content creation and free stock photography album creation for the client.

STUKENT SIMULATION - WEB MARKETING CERTIFICATION 

Web marketing simulation covering SEO, SEM, email and landing page development best practices. Mimic Pro significantly shortens the learning curve when working with PPC ads, allowing you to spend less time learning theory and more time getting valuable hands-on practice. 

Stukent - Mimic Pro Certification

Throughout the simulation I managed an online ad campaign of roughly $50,000. The end goal was to drive the highest revenues and profits. Round by round, I received reports that I analyzed the previous round data to make data driven decisions about how to proceed. Without the effects of spending real money, I was able to test and try different strategies, and I am now more prepared to work with real ad dollars than other students without experience managing tens of thousands of ad dollars. I also had the chance to write and create email campaigns for targeted audiences. The simulation provided me with experience doing: Keyword Research, Data Analysis, Writing Content, Running A/B Ad Tests, Creating Landing Page Wireframes, Doing Basic On-site Search Engine Optimization, Creating and Launching Successful Email Marketing Campaigns.

Learn more about other certifications I have acquired to harden my marketing skillset:

Custom closet - shopify website

The final project in the MCOM43- Interactive Web Marketing course was to develop a web marketing plan and supporting e-commerce website for a fictitious company we create, selling products and services of our choosing. Website development included: making sure each web page was search engine optimized (page title, meta description/content description, header tags, and alt text), creating an active discount code ("VERYMERRY" for 15% off), having a shareable content page (blog), and having Google Analytics coding embedded in the website's backend for website analytic tracking.

 

I choose to create Custom Closet, a personal styling service that was created for North American women who are seeking unique style pieces at an affordable price, without contributing to the damaging fast-fashion industry. 

Shopify Logo
Custom Closet Logo Black Large.png

The video above is a screen recording walk through showcasing the fully functional Custom Closet e-commerce Shopify website I created. 

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To the left is a copy of the full web marketing plan I developed for Custom Closet to generate awareness about the company and product offering, with traffic and conversions goals for the website.

 

The plan includes the following elements: 

1) Executive summary 

2) Problem/opportunity for your company to solve or capitalize upon 

3) Situation analysis & SWOT analysis (current market situation for your company and products) 

4) Competitive analysis of two competitors 

5) Website objectives

6) Target audience profile & buyer persona

7) Positioning strategy statement & compelling offer for target audience 

8) Digital marketing channels and tactics, with sample mockups

9) E-commerce website site map 

10) Wireframes for top four pages of the website 

11) A description of how I approached website development

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Logo Fonts
Logo Fonts

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Packaging
Packaging

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To the left is a copy of Custom Closet's branding simplified. It includes the brand's name, logo, colour scheme, font, and example packaging design. I used this as a foundation for the Shopify website user interface and all supporting digital advertisement selections and designs. 

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To the left is a copy of Custom Closet's website map and example wireframes from the early planning stages. The example wireframes include: home page, product page, style guide page and about us page.

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